Following on from making visuals for the tour at Treatment, Shawn Mendes’ team chose to use a frame from one of my animations as the artwork for his new single. This was rolled out across a social media campaign along with imagery and elements from my original designs. Souvenir ‘retro’ cassette tapes in crystal pink went on sale and promotional cassette players sent out to various celebrities (and me) - it made me feel very touched, and old!
The look I designed was used for various other performances; my animations were repurposed for his MTV VMAs 2019 performance - though I wasn’t free to make it myself, I love how it works in the stage design.